David Swift astutely diagnoses the pathological narcissism at the heart of what he calls the ‘hobbyist left', which has captured the Labour Party. With its preoccupation with language and virtue-signalling, and scant interest in the concerns and culture of actual working people, today's middle-class elitist left no longer speaks to the voters who once gave their support to the Labour Party.

– Professor Eric Kaufmann, author of Whiteshift: Populism, Immigration and the Future of White Majorities

This book is essential reading for anyone who is interested in the contemporary state of the left.

– Professor Matthew Goodwin, author of National Populism: the Revolt Against Liberal Democracy

David Swift rides a coach and horses through the self-indulgence, radical chic and bloviating of too much of today's British left.

– Professor John Bew, author of Citizen Clem, winner of the Orwell Prize 2017