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Attention Is the New Currency
The Ultimate Guide to Standing Out and Getting Paid on Social Media
By Marissa Rachel and Shanna Lisa
Published by BenBella Books
Distributed by Simon & Schuster
Table of Contents
About The Book
A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry
Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.
But how do you create a lasting platform that can thrive in a swamp of competing content?
A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:
Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.
Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.
But how do you create a lasting platform that can thrive in a swamp of competing content?
A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:
- Identify your niche and authentically connect with your audience
- Stay on top of trends, understand your analytics, and strategically go viral
- Gracefully navigate online hate and create a cancel-proof personal platform
- Establish steady business practices for yourself and healthy, burnout-free boundaries
- Reach out to brands, write winning pitches, and land your dream partnerships
Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.
Product Details
- Publisher: BenBella Books (August 25, 2026)
- Length: 256 pages
- ISBN13: 9781637748817
Raves and Reviews
“As a creator who has spent years building an online platform, I appreciate how honest and practical this book is. Attention Is the New Currency breaks down what it really takes to turn attention into a meaningful and sustainable career. This guide gives creators a clear and practical road map for building something authentic and lasting.”
—Jessii Vee (@JessiiVee)
“This isn’t just for aspiring influencers—it’s a modern guide for anyone trying to find their online community, regardless of whether that’s for a side hustle, nonprofit, social movement, or passion project. This is for people who are ready to reach out and make social media their tool for positive impact.”
—Lawrence Dalusung, influencer marketing professional
“In a world that runs on social media, Marissa and Shanna make it simple to learn how to break through the complex industry to make a name for yourself!”
—Melissa Tierney (@MissyonMadison)
“Anyone working in or hoping to work in online marketing or content creation should read this book. Attention Is the New Currency cuts through the noise and shares practical, proven strategies for building an audience. Imagine if I'd had this book when I first started out! How nice that would have been!”
—Nina Nelson (@NinaNelson), coauthor of The Clear Skin Diet
“Attention is the New Currency is the perfect guide for anyone who wants a long-term career in social media. It’s real, actionable, and inspiring—Marissa Rachel and Shanna Lisa are the relatable influencers everyone should learn from!”
—Estrella Serrato (@CafecitoconEstrellita), podcast host and founder of Cafecito con Estrellita
“Attention Is the New Currency is a helpful and motivating tool for existing and aspiring content creators alike. It offers practical, actionable advice on how to find your authentic voice and use it to capture an audience’s attention. The book pulls back the curtain on what it takes to grow and guide your social media platforms with intention and impact.”
—Kelleth Cuthbert (@KellethCuthbert), actress and model
“I wish this book existed when I started. Attention Is the New Currency tells the truth about growth, money, boundaries, and burnout—while actually showing you how to build a platform that still feels like you.”
—Randa Nelson (@RandaNelson), Netflix producer and coauthor of The Clear Skin Diet
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