"I've had the privilege to work with the millennial and Gen X generations for my entire career, and building a strong culture has been paramount in my success. Higgs' leadership formula for building dynamic teams will help you attract and keep all generations including the Gen Z folks who are just entering the workforce. By implementing the habits he provides, you will sell and perform better than your competition. Higgs' energy is infectious... tap into it. Make this the business book your team reads together and implements!"
-- Ken Hicks
CEO, Academy Sports
Former CEO, Foot Locker

"This is one of the most important books you will read on developing leadership skills through a focus on culture. I've studied the best coaches and teams in college sports and the winners have a tight-knit, branded culture they can rally around. The culture of continuous improvement and taking care of each other allows the team to perform in an extraordinary manner under intense pressure. We have many serious challenges in today's world. This book provides a plan and path to achievement by being inclusive and making heroes of others."
-- Paul Finebaum
Television and Radio Personality, ESPN
New York Times Bestselling Author

"Creating a great working environment invigorates people because they are working together as a team. In Culture Code Champions, Higgs correctly notes that people will have more energy, engage with their family, and help in the community because they enjoy their job. He was exposed to a strong culture as a young person in scouting and expanded that knowledge through experiences at West Point and in the US Army. I've watched Higgs continuously work to connect people and help them become overachievers. This book will help you do the same."
-- Mark Turner
Scout Executive, Boy Scouts of America - Charlotte, North Carolina