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Decoding Greatness

How the Best in the World Reverse Engineer Success

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A much-needed handbook for learning how success really happens” (Cal Newport, bestselling author of Deep Work), Decoding Greatness is a game-changing approach to mastery that will transform the way you learn new skills and generate creative ideas.

For generations, we’ve been taught there are two ways to succeed—either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.

To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It’s the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch a horror film and grasp its narrative arc.

Using eye-opening examples of top performers—from Agatha Christie to Andy Warhol, Barack Obama to Serena Williams—and groundbreaking research on pattern recognition, skill acquisition, and creative genius, Friedman reveals the staggering power of reverse engineering and teaches you how to harness this vital skill for yourself.

You’ll learn how to take apart models you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas, methods, and products that are uniquely your own. Along the way, you’ll meet the culinary detective who exposes top-secret recipes, the burglar who can visit a bank and recreate its blueprints, and the celebrated artist who reverse engineered his way to the top of his profession without any formal education.

Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, improving your skills, and sparking breakthrough ideas.

James Bogue

Ron Friedman is an award-winning psychologist who has served on the faculty of the several prestigious colleges in the United States and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers, including TheNew York Times, TheWashington Post, The Boston Globe, the Globe and Mail, The Guardian, as well as magazines such as Harvard Business Review and Psychology Today

Ron is the founder of ignite80, a learning and development company that translates research in neuroscience, human physiology and behavioral economics into practical strategies that help working professionals become healthier, happier and more productive. His first book, The Best Place to Work, was selected as an Inc. Magazine Best Business Book of the Year.

  • Publisher: Simon & Schuster (April 13, 2021)
  • Length: 288 pages
  • ISBN13: 9781982135812

"This book is your secret decoder ring for understanding how athletes, artists, entrepreneurs, and even criminal masterminds create breakthroughs. Clear, concise, and backed by science, it’s a powerful combination of analysis and storytelling that will transform the way you approach your next project.”
—Daniel H. Pink, author of WhenDrive, and To Sell is Human

“If this book was full of insights about the patterns that drive excellence across fields, it would be well worth your time. Ron Friedman has gone a step further: he actually teaches you how to detect new patterns yourself. With alluring stories and illuminating studies, he shows how we can all learn more from great achievers and innovators.”
—Adam Grant, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife

"A much-needed handbook for learning how success really happens. Read this book if you want to upgrade from working hard to actually producing results that matter."
—Cal Newport, the New York Times bestselling author of Digital Minimalism and Deep Work

"Great innovators have one thing in common. They all cracked the code. In his riveting new book, Ron Friedman shows how history’s most creative minds unlocked the potential of reverse engineering, and more importantly, how to apply that process strategically in today's most competitive fields. Filled with compelling, unforgettable stories, Friedman shows how disruptive innovations in technology, sports, art, and business have shaped our world where future innovations can be found."
—Marshall Goldsmith, New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There

"Decoding Greatness is a playbook for success, applicable to any field you can imagine. By reverse engineering what works for others, we can all find unique ways to drive innovation. Ron Friedman is a master of how people think and work, and shows us how we can apply these insights in our own lives."
—Jonah Berger, internationally bestselling author of Contagious, Invisible Influence, and The Catalyst

"Psychologist Ron Friedman melds storytelling and science with a page-turning effect. I finished Decoding Greatness with a list of things I want to try in my own work, and I bet you will too.”
—David Epstein, New York Times bestselling author of Range

"Ron Friedman brilliantly illuminates how experts in every field use reverse engineering to jumpstart their thinking and spark innovation. Decoding Greatness is an eye-opening, fast-paced read that uses the unexpected success stories of athletes, artists, innovators, entrepreneurs, and even criminal masterminds. Clear, concise, and backed by the latest science, it’s a rare combination of entertainment and enlightenment that will transform the way you approach your next project."
—Shawn Achor, New York Times bestselling author of The Happiness Advantage and Big Potential

"We'd all like to get results and succeed faster. In this addictively readable new book, Ron Friedman shows you a smart, proven framework that actually works. Bursting with unforgettable stories, eye-opening insights, and practical strategies, it offers a genuinely new and profoundly useful perspective on how greatness is truly achieved. If you want to master your craft, this book is a must-read."
—Dorie Clark, author of Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business

"In Decoding Greatness, Ron Friedman unlocks the secrets to disruptive innovation, providing a research-backed toolbox full of practical techniques that cross all fields—from business, innovation and art, to computers, music and even crime. The examples Friedman uses are as entertaining as they are unforgettable."
Scott Barry Kaufman, Ph.D., author of Transcend: The New Science of Self-Actualization

“So many professionals struggle to be original but fail to take the time to learn from the creative work of those around them. Ron Friedman has decoded the path to brilliant and innovative work and shows you how you can do the same. An essential read for anyone looking for their next big idea.”
—Todd Henry, author of The Accidental Creative and The Motivation Code