For fans of Who Was and I Survived series, an illustrated, behind-the-scenes look into the history, business, and beauty of the world’s most famous doll—and the fearless female entrepreneur behind it all.

Today, Barbie is the most popular doll in the world, with Dreamhouses, cars, yachts, clothes, movies, and hundreds of careers. But a long time ago, Barbie was just an idea dreamed up by a confident and creative businesswoman named Ruth Handler. Find out more about Barbie’s origins, the many challenges founder Ruth overcame along the way, and how Barbie persevered to become the most popular doll in the world. This illustrated nonfiction book is the fifth title in the award-winning From an Idea to . . . series—the world’s best-selling business and entrepreneurship biographies!

In From an Idea to Barbie, you will:

• Find out where Barbie and Ken got their names.
• Discover the importance of Barbie’s wardrobe.
• Explore the ways Barbie expanded its brand from a single doll to a world of media, merchandise, and more!