“Decades of research show that most organizational change efforts fail—not because leaders lack vision or resources, but because they underestimate the human factor. Practice Makes Culture names this problem with clarity and offers a practical, memorable system for addressing it. The three core approaches described by Hudson and Roth—welcoming elephants, creating ownership, and facilitating daily practice—when practiced consistently, can transform work. The authors remind us that culture isn't declared, it's built—meeting by meeting, conversation by conversation. A genuinely useful guide for any leader serious about making change stick.”

– Amy Edmondson, author of The Fearless Organization

“As AI raises the pressure and urgency on leaders to adapt faster than ever, this book makes a crucial point clear: Management is now change management, and lasting change only happens when culture and ownership reinforce each other.”

– Mik Kersten, author of Project to Product

“In Practice Makes Culture, Christine and Ronica name a truth many leaders sense but rarely confront: Culture change fails not from lack of vision but from ignoring the everyday human behaviors that quietly override our best intentions.”

– Christopher Avery, PhD, author of The Responsibility Process

"I’ve been asked countless times how to build a great culture. After twenty years of building and advising companies, I’ve seen most culture initiatives fail—especially enterprise-wide, top-down efforts. What Ronica and Christine understand, and what this book makes actionable, is how real cultural change actually happens. Leaders serious about building a culture that produces results should read this book."

– Tim Miller, CEO, Rally Software

“Practice Makes Culture captures what I learned training for the Olympics: Excellence isn't a one-time event; it’s a daily discipline. This book gives leaders the playbook to build the daily discipline of a winning Culture.”

– B.J. Bedford Miller, Olympic Gold Medalist, CEO of ProteQC

“I’ve known Christine for over two decades—building companies together and spending long miles on bikes in the Colorado mountains. Those experiences taught me what this book makes clear: culture isn’t declared, it’s practiced. As a three-time CEO and board director, I’ve seen many change efforts fail. Practice Makes Culture is different—a practical, day-by-day, meeting-by-meeting system for making change stick.”

– Angela T. Tucci, Board Director and CEO Coach

"Practice Makes Culture is a gift. It offers readers the tools to begin practicing in ways that will change them—and the cultures around them—forever."

– Cheryl Crupi, SAFe Fellow, Vice President of SAFe Methodology at Scaled Agile, Inc

“For leaders looking to unlock the potential of people and the power of teams, your search is over. This book provides a proven, thoughtful, methodical way to consistently deliver exceptional results while empowering people and enjoying the ride.”

– Dayton Semerjian, Former Chief Customer Care Officer, LPL Financial

“Practice Makes Culture revives and expands timeless practices that cultivate a culture of leadership at every level. I’m grateful to Christine and Ronica for making these insights accessible for others and for me as well. This book is a powerful reminder that Culture-making is a living, breathing process.”

– Ryan Martens, CTO and Founder of Rally Software, Director of Manifest AI

"Practice Makes Culture reflects everything I admire about Christine and Ronica’s approach to transformation: practical, human-centered, and grounded in what actually works."

– Candice Bowen, JD, Executive Advisor and Coach