From Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—a set of principles for achieving a happy and fulfilling life of primary greatness.
Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. Although we generally make it through the day, a lot of us feel overwhelmed by burdens we carry. We try to “lift the load of life” each day and sometimes it’s just too much. The idea of living a “great life” seems a distant dream.
Stephen R. Covey believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and contribution—far outweighed the extrinsic rewards of secondary greatness—money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”
In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged and enacted in your daily life to lead you to success and happiness. Featuring his trademarked wisdom that is beloved and has inspired countless readers and leaders, Primary Greatness once again delivers classic Covey advice in a concise and reader-friendly way.
Recognized as one of Time magazine’s twenty-five most influential Americans, Stephen R. Covey (1932–2012) was an internationally respected leadership authority, family expert, teacher, organizational consultant, and author. His books have sold more than twenty-five million copies in thirty-eight languages, and The 7 Habits of Highly Effective People was named the #1 Most Influential Business Book of the Twentieth Century. After receiving an MBA from Harvard and a doctorate degree from Brigham Young University, he became the cofounder and vice chairman of FranklinCovey, a leading global training firm.
"When life weighs us down with problems and disappointments, we sometimes feel that we are not successful and it is difficult to move forward, let alone make progress toward reaching our goals. In this book, Stephen Covey provides us with 12 principles to live by that can help us have the character, courage and confidence to push past life’s difficulties to create our very best life.”—Muhammad Yunus, Nobel Peace Prize Winner, 2006
“Primary Greatness teaches that what some may consider greatness – money, power, social prominence – is far less important than a life of honesty, love, and contribution. It is in fact, personal integrity that is the foundation for all success. In this powerful set of essays, Stephen Covey shows that you cannot deliver value without values.”—Indra Nooyi, CEO, PepsiCo
Dr. Covey’s teachings have been instrumental in shaping both my personal and professional life. The 12 levers outlined in Primary Greatness outline a clear path for anyone to achieve success. This is a wonderful book filled with incredible nuggets and wisdom.”—Kevin Turner, COO, Microsoft
"In these remarkable early essays by Stephen Covey, you'll find the core principles of genuine success — and the seeds of the famous seven habits. With his trademark clarity, Covey emphasizes the importance of integrity and intrinsic rewards and makes a powerful case for life our live more from imagination than memory. PRIMARY GREATNESS is an ideal book for anyone looking for guidance in how to live a truly successful, worthwhile life of service.”—Daniel H. Pink, New York Times bestselling author of DRIVE, TO SELL IS HUMAN, and A WHOLE NEW MIND
"The essays in this book are still so timely, even though Covey wrote them many years ago. In this book, he continues to remind us that what we do every day in our personal and professional relationships – how we treat others – reflects our loyalty and commitment to building lives of character. Thank you, Stephen, for providing us with these pearls of wisdom."—Kimo Kippen, Chief Learning Officer, Hilton Worldwide University
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