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The Innovative Executive

Leading Intelligently in the Age of Disruption

Foreword by Magnus Penker
Published by Forefront Books
Distributed by Simon & Schuster
LIST PRICE ₹798.00
PRICE MAY VARY BY RETAILER

About The Book

In The Innovative Executive, Bella Rushi helps business leaders react to ever-changing environments with flexible thinking and adaptability to create work cultures that thrive on innovation, risk-taking, and creativity.

Every executive knows that smart innovation is essential for success. But how do you create new growth strategies and address old business models that are at risk due to competition, global epidemics, or other drastic changes in the marketplace? Today, many companies don’t know how to select the “right projects” to pursue new growth opportunities. They struggle to find the best market opportunities and can’t decide how to efficiently allocate resources for R&D. Meanwhile, new and old competitors alike are disrupting the marketplace in dismaying ways. How do you innovate and win in today’s fast-moving business climate?

In The Innovative Executive, internationally renowned Bella Rushi argues that innovation should not only be a priority for survival but also for creating new sustainable growth. Companies need to flex their innovation muscles to reframe their business models, develop new capabilities, and leverage technology. Without the right methodology and framework, however, it’s difficult to succeed. The Innovative Executive will show you how to build an innovation agenda. Furthermore, it will help you align your innovation goals with business strategies and invest in ideas that will open future opportunities. 

Rushi examines how innovative executives articulate the dream of success and effectively integrate key capabilities to focus on customercentricity, leverage technology, and cultivate innovation competency and collaboration with their networks. Through stories of successful companies and her experience consulting with Fortune 500 companies, Rushi helps business leaders react to ever-changing environments with flexible thinking and adaptability to create work cultures that thrive on innovation, risk-taking, and creativity.

About The Author

Bella Rushi is an innovation strategy consultant at Symmetri Consulting and has broad growth and innovation experience across industries and geographies where she brings a unique perspective to work across the business spectrum. 

Bella has consulted with leading life sciences and consumer product companies on growth strategies, customer engagement, channel development, innovation assessments, and ideation workshops. She has led many innovation strategy projects and transformation across diverse industries, helping clients grow existing businesses, enter new spaces, and reimagine innovation capabilities.

She has diverse experience working with companies such as Merck & Co., Johnson & Johnson, Kroger, Lowe’s, Carmex, Rite Aid, Merial, and Eisner Amper Wealth Management & Corporate Benefits.

She is an active supporter of Ray of Hope International Foundation, a global charity focused on raising funds for underprivileged children in India and empowering the disabled through technology programs in the US.

Bella is passionate about integrating her experience to embed innovation into an organizational process. She is the host of The Innovative Executive podcast, which helps business leaders create new growth and strengthen their innovation capabilities.

Product Details

  • Publisher: Forefront Books (May 17, 2022)
  • Length: 288 pages
  • ISBN13: 9781637630853

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