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Viral Hero

How to build viral products, turn customers into marketers, and achieve superhuman growth

Published by Indigo River Publishing
Distributed by Simon & Schuster

LIST PRICE ₹570.00

PRICE MAY VARY BY RETAILER

About The Book

Unlock the Power of True Viral Growth...

If you think “viral marketing” only refers to making videos or memes to get shares on social media, there’s a reason you’ve found it difficult to grow your business.

In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth.

Developed over years of research and more than a decade of starting, growing, and selling startups, Viral Hero includes a detailed breakdown of the many types of viral marketing, their various techniques and strategies, clear explanations of abstract and often misunderstood theories, simple tactics for measuring and predicting your viral growth, and actionable steps for making your product spread like wildfire.

Using detailed examples from real high-growth companies, Viral Hero is a comprehensive, approachable resource that gives you all the tools you’ll need on your journey toward becoming a viral hero for your business.

Excerpt

12 Types of Viral Marketing

Viral Growth Hacking: Crafting Your Company's Future

About The Author

Travis Steffen is a serial entrepreneur with 7 successful exits to his name. As a growth engineer, he specializes in building products that grow themselves. Travis currently lives in Los Angeles, and serves as the CEO of GrowFlow – an industry-leading, venture-backed suite of software products for cannabis companies. He is also an investor, advisor, and/or partner in several startups and venture funds.

Product Details

  • Publisher: Indigo River Publishing (January 7, 2020)
  • Length: 428 pages
  • ISBN13: 9781950906369

Resources and Downloads

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