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Wear the Damn Mask

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From the feisty and fabulous “Joan Rivers of the pet influencer community” (Paper Magazine), beloved social media star and canine fashion icon Izzy the Frenchie wittily explains why it’s so important we all wear face masks to battle COVID-19.

French bulldog and doggy celebrity Izzy loves going out and about just like the rest of us, but she also knows how important it is to be stylish and safe. In Wear the Damn Mask, the four-legged “sassy fashion lover” (Vogue) shows how you can effortlessly be both.

Featuring endearing and funny photos of Izzy accompanied by cheeky words of wisdom on when to wear your mask and how to properly social distance, Wear the Damn Mask is a laugh-out-loud, clever read that will help prevent COVID-19 from literally going to the dogs.

Photograph by Brooke Jacobs

Izzy the Frenchie became famous on Instagram for her snazzy style and clever quips. She has been featured in PeopleVoguePaper Magazine, and many more. Her “wedding” to Whoopi Goldberg’s granddog, Fil, received extensive coverage from Brides and was named “2019’s Wedding of the Year” by Entertainment Tonight and “Cutest Dog Wedding Ever” by The View. She was a 2020 Webby Award Honoree and August 26, 2020 was proclaimed “Izzy the Frenchie Day” by the Mayor of Nashville, Tennessee, in her honor. She lives in East Hampton, New York.

Dr. Rick Hendrix was born and raised in the Appalachian Mountains of North Carolina. Shane Jordan was raised in Dallas, Texas. Hendrix and Jordan ran a music marketing firm for more than two decades, helping score hundreds of number one songs and more than 250 million-selling albums for artists like Whitney Houston, U2, Garth Brooks, Miley Cyrus, Mariah Carey, and others. The duo worked on the soundtracks to the hit films The Passion of the Christ (Mel Gibson), The Prince of Egypt, and Hannah Montana: The Movie. Jordan is a civil and human rights contributor to The Advocate and HuffPost. Hendrix received a doctorate in sacred music and theology, and later studied at Oxford while advising several US politicians on faith and religion. The duo both held seats on the Hillary Clinton 2016 Presidential National Finance Committee.

Dr. Rick Hendrix was born and raised in the Appalachian Mountains of North Carolina. Shane Jordan was raised in Dallas, Texas. Hendrix and Jordan ran a music marketing firm for more than two decades, helping score hundreds of number one songs and more than 250 million-selling albums for artists like Whitney Houston, U2, Garth Brooks, Miley Cyrus, Mariah Carey, and others. The duo worked on the soundtracks to the hit films The Passion of the Christ (Mel Gibson), The Prince of Egypt, and Hannah Montana: The Movie. Jordan is a civil and human rights contributor to The Advocate and HuffPost. Hendrix received a doctorate in sacred music and theology, and later studied at Oxford while advising several US politicians on faith and religion. The duo both held seats on the Hillary Clinton 2016 Presidential National Finance Committee.

  • Publisher: Gallery Books (November 17, 2020)
  • Length: 48 pages
  • ISBN13: 9781982171230

“Everyone should pick up Izzy’s book...You know what happens when these bitches can’t get outside.”—Whoopi Goldberg

"A lot of people just aren’t listening to leadership, science, or anybody for that matter. So maybe they'll listen to a dog. Izzy the Frenchie has the answer. Wear the damn mask."—Howie Mandel

"Izzy's book is the perfect read for all those people in our lives that just need to get a clue and wear their damn masks!"—Christina Milian

"Izzy, you look so fabulous wearing your many masks. You are a diva and you're now a fashion icon! You know just how important it is to keep yourself and others safe. You've embraced 2020's most significant fashion trend, for which you should be celebrated. It is my one hope that you will be invited to the New York and Paris Fashion Weeks (whenever they next happen) and that you are seated front row right next to Anna Wintour, where you rightfully belong. Izzy, I adore you!"Sharon Osbourne

“The most important book by a mask-wearing French bulldog in the last five years. This seminal or rather pivotal or rather influential work is all those things I just wrote.”—Joel McHale

"Leave it to Izzy to make masks the hottest, chicest accessory! Wear the Damn Mask serves as a great reminder that you can be safe and considerate of others while looking utterly fabulous."—Syd Robinson, BuzzFeed

“Would all public health stories be better with Izzy the Frenchie modeling do’s and don’ts? Yes, yes they would.”— Cara Kelly, USA Today