Get our latest book recommendations, author news, and competitions right to your inbox.
A. G. Lafley
Books by A. G. Lafley
Lovemarks
Foreword by A. G. Lafley
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. W...