Alfred Renna

Photograph by Daniel D'Ottavio

About The Author

Before Barbara Corcoran, of Shark Tank, sold The Corcoran Group, Alfred Renna helped catapult them into one of the most powerful real estate companies in the world, spearheading a team to build a website that became the archetype for today’s most popular real estate sites. Since then, he moved to Douglas Elliman and, as Executive Manager of Sales, helps hundreds of brokers brand and market themselves, turning many into millionaires.

Books by Alfred Renna

Negotiating New York

Life, Love and the Pursuit of Real Estate

Nail-biting competition, multi-million dollar deals, wrangling clients and resolving nightmare renovations—New York’s top real estate agents take it in stride (and often in high heels).

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