Barb Westfield

About The Author

BARB WESTFIELD founded Westfield Market Makers in 2010 to provide private consulting to consumer products companies. From dynamic, ground breaking prestige beauty tools to iOT products, Barb works exclusively on new market verticals to germinate startups in product categories which are disruptive, innovative, and groundbreaking.

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Books by Barb Westfield

Building Billion Dollar Brands

Spectacular Successes & Cautionary Tales: The Lure Of Brand Response From Both Sides Of The Marketing Fence

By Rick Cesari and Barb Westfield

Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus years ago, and they will continue to chang...

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