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Barry H Cohen
Books by Barry H Cohen
10 Ways To Screw Up An Ad Campaign
And How to Create Ones That Work
10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoid...
Start-Up Smarts
The Thinking Entrepreneur's Guide to Starting and Growing Your Business
By Barry H Cohen and Michael Rybarski
"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chair...