Carl Gold

About The Author

Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley "unicorn". Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora's subscriber analysis product, Zuora Insights.

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Books by Carl Gold

Fighting Churn with Data

The science and strategy of customer retention

By Carl Gold

The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop e...

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