E. K. Jarvis

It was Mallison's strangest assignment. The weird little professor wanted to go to Egypt. That meant a trip back to Earth so far as Mallison was concerned. But the professor pointed to a distant star and Mallison wondered: "Who moved Egypt?"

The long-suffering public went along with billboards and singing commercials; they tolerated half a dozen sales pitches in a half-hour radio or TV show; they suffered stoically through the "hard-sell" and the "soft-sell." But when the hucksters turned the wild blue yonder into a vast television s...