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Gad Saad
Books by Gad Saad
Consuming Instinct
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
By Gad Saad
Foreword by David M. Buss
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence th...