Gary Schwartz

About The Author

Gary Schwartz began his career as a columnist in Japan and later became an anchor on Asahi Television. He ran number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002. Schwartz has played a leadership role in the mobile industry, founding the mobile committee for the Interactive Advertising Bureau (IAB) in 2005 and presently serving as North American chairman of the Mobile Entertainment Forum (MEF). In this capacity, Schwartz is developing a global mobile commerce practice to service brands, retailers, and content owners. He lives with his family in Toronto.

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Books by Gary Schwartz

Fast Shopper, Slow Store

A Guide to Courting and Capturing the Mobile Consumer

By Gary Schwartz

As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how.

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LIST PRICE ₹56.00

PRICE MAY VARY BY RETAILER

The Impulse Economy

Understanding Mobile Shoppers and What Makes Them Buy

By Gary Schwartz

"A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).

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LIST PRICE ₹699.00

PRICE MAY VARY BY RETAILER