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Guy Kawasaki
Books by Guy Kawasaki
The Future-Ready Brand
How the World's Most Influential CMOs are Navigating Societal Forces and Emerging Technologies
Foreword by Guy Kawasaki
In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the “identity crisis” they faced with so many of them indistinguishable from one another, failing at arguably the most important job of brand management—differentiation. Then he offered a best practices workflo...
The Plan-As-You-Go Business Plan
By Tim Berry
Foreword by Guy Kawasaki
The principal author of Business Plan Pro, the country's bestselling business plan software, simplifies the business planning process and reveals how to create business plans that grow with the business. Providing adequate guidance for every situation and every stage of business, readers are trai...

