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Kevin Goetz
Books by Kevin Goetz
How to Score in Hollywood
Secrets to Success in the Movie Business
By Kevin Goetz
With Bob Levin
How to Score in Hollywood reveals the secrets to a movie’s success and profitability. Entertainment research expert Kevin Goetz shares how smart, data-driven decisions—from development to release—help filmmakers minimize risks and maximize returns.
Audience-ology
How Moviegoers Shape the Films We Love
By Kevin Goetz
With Darlene Hayman
Discover the fascinating and secretive process of audience testing of Hollywood movies through these firsthand stories from famous filmmakers, studio heads, and stars.

