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Rajendra Sisodia
Books by Rajendra Sisodia
The Rule of Three
Surviving and Thriving in Competitive Markets
By Jagdish Sheth and Rajendra Sisodia
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:
- McDonald's, Burger King, and Wendy's
- General Mills, Kellogg, and Post