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Steven M. Cristol
Books by Steven M. Cristol
Simplicity Marketing
End Brand Complexity, Clutter, and Confusion
By Steven M. Cristol and Peter Sealey
For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we hav...